Why Marketplaces in the UAE Require GTIN
- June 17, 2025
- Posted by: admin
- Categories: Development, E-Commerce, Ecommerce Marketplace Management
Marketplaces like Amazon UAE, Noon, and others are becoming stricter in enforcing GTIN requirements because:
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Product Accuracy
GTIN ensures that your product is correctly matched in the marketplace database, avoiding duplicates or wrong product associations. -
Search & Discoverability
Marketplaces use GTINs to feed product data into their algorithms, improving search relevance and helping customers find exactly what they’re looking for. -
Improved Ad Performance
Platforms like Google Shopping, Amazon Ads and Noon Sponsored Ads often require GTINs for better campaign targeting and listing accuracy. -
Compliance & Policy Enforcement
Many marketplaces now reject new listings or suppress existing ones without valid GTINs to maintain data integrity across their catalogs. -
Faster Onboarding
Using GTINs speeds up product approval processes and minimizes the back-and-forth often involved in listing validation.
The Impact of GTIN on Sales Performance
Benefit
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Higher Search Ranking
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Buy Box Eligibility
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Increased Visibility
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Reduced Listing Errors
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Better Customer Trust
Common Issues Without GTIN
Benefit
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Sellers who neglect proper GTIN usage often face:
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Listing rejections or suppression
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Poor search ranking and visibility
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Duplicate or incorrect product listings
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Difficulties running ads or promotions
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Account warnings from marketplaces
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How Reserve Digital Solutions Can Help
At Reserve Digital Solutions, we simplify GTIN integration for businesses in the UAE:
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GTIN Verification & Acquisition: Help businesses obtain valid GTINs through GS1 or authorized providers.
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Listing Optimization: Ensure GTINs are correctly mapped to each product to maximize search visibility.
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Marketplace Compliance: Align all listings with Amazon, Noon and other UAE marketplace requirements.
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Data Integrity Monitoring: Continuous review of listing accuracy to prevent errors or suppression.
By managing your product listings with proper GTIN structure, we help you build a stronger, more scalable presence across marketplaces — without the headaches.